The Expiry Date

Just by looking at the sheer amount of “anti-aging” products marketed towards women (to give you an idea, the Anti-Aging Market is estimated to be worth USD 191.7 billion globally), it’s no surprise that a woman’s social worth and desirability are determined in part by her age. Head over to China and you’ll hear the term “leftover woman” being used to describe any unmarried woman 25 years and older (uh… me?). Even around the world (and especially in Asia), millions of women feel pressured to achieve certain things, whether that be success in the workplace, getting married or having children, before their thirties in order to avoid being considered an archaeological artifact. But if there’s anything that I’ve learned from 13 Going on 30, it’s that there’s no such thing as too old, no matter what your age.

With that being said, SK-II wants to help dismantle the idea that a woman is only worth as much as her youth by creating a truly Pan-Asian discussion with their new video campaign, ‘The Expiry Date’. While their video is beautiful, it’s their message that really resonates with me as a soon-to-be leftover woman (lol). We aren’t cans of sardines sitting on a shelf waiting to be bought or left to go bad. We are human beings, and our worth is indeterminable.

This post was loved and sponsored by SK-II. The views are my own. Thanks for supporting!


  • Wow, that was amazing! I know the idea of age and marriage (and being a “leftover woman”) is more prevalent in Asia than it is in the US, but you can still feel the shadow of it wherever you go. Your friends start getting married and having children and you often look on, feeling as if you’re not fitting into the role society has set for you. When I was younger I always thought I’d be dating/married by 27 so I could have kids by 30. Now, I have no idea when that will happen. Sometimes I think I’m too picky, but I feel if I want to be with someone for the rest of my life, then I should be as picky as I need to be. I don’t want to settle. If that means I’m alone, then so be it. I can love myself enough for that. Thanks for sharing. It really hit home, in a way.

    Gemma |

  • Such a beautiful video with an even more beutiful message. As a Mexican, I’ve felt the pressure of getting married at a young age. The “you need to learn to cook and properly before you get married” speech was always given to me by my mother and grandmother. Luckily my dad was more open minded and was thrilled when I decided to go to college instead of looking for someone to marry. I don’t regret that decision at all. I am now the only woman, above 18, who is not married and with kids and I am at my most happiest! We each get to define what makes us happy. For some it’s being married and with kids, for others it’s not and fine!

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