Gucci Bloom

Gucci Bloom—a rich, white floral scent designed for women who stay true to themselves, aren’t afraid to transcend conventional limitations and live for unforgettable experiences.

So excited to be sharing some photos Eric and I took for Gucci’s latest fragrance, Gucci Bloom. This is the first fragrance by Gucci’s creative director, Alessandro Michele, and its one of my favourite floral aromas to date. Designed with the intention of unfolding like its name and enveloping one with the rich aromas expected of a thriving garden filled to the brim with various flowers, Gucci Bloom is a fragrance that will metamorphose with your skin, ranging from a wonderfully rich floral scent to an eventual, gentle blossomy essence.

Blended by master perfumer Alberto Morillas, Gucci Bloom was crafted around three main ingredients (blooming rangoon creeper, unique jasmine buds—both of which were used for the first time in perfumery—and authentic tuberose harvested in India) to tell a story of friendship, authenticity, self-expression, and vitality. And although I don’t typically opt for floral fragrances, Gucci Bloom gets it just right—fresh, sensual and feminine without being overbearing.

For more information on the fragrance, head over to Gucci.